When crafting email templates within UpMail, infusing them with your hotel's unique brand identity can significantly enhance the appeal of your emails and proposals, helping them stand out in the competitive landscape. By thoughtfully incorporating branding and design elements, you can create a memorable impression on your recipients. Here are several effective strategies to seamlessly integrate your hotel's branding into your UpMail email templates:
Top Banner
While the standard top banner provides basic branding options with your left-justified logo and links to your website, you can elevate its visual appeal with a few creative tweaks. Consider enhancing the banner by adding a background color that aligns with your hotel's brand palette. You might also experiment with changing the color and font style to create a more cohesive and visually engaging look. Additionally, centering the logo and the links can provide a more balanced and modern appearance.
Email Signature
The default email signature is designed to resemble a traditional email signature. However, you have the opportunity to elevate it by implementing a custom email signature that reflects your hotel's unique branding. Consider incorporating your logo, which adds a professional touch, and including links to important sections of your website or social media profiles. Additionally, adding a bottom banner can highlight current promotions or encourage recipients to subscribe to your email newsletter, creating a more dynamic and engaging signature. For assistance creating a custom email signature, please contact the UpMail Support Team.
Bottom Banner
The bottom banner offers an excellent opportunity to enhance your email with additional links and branding elements, such as your logo or brand-colored social media icons.
Headers
Elevate your email templates by incorporating your brand colors into your text headers. This can be easily achieved by changing the font color or by adding a background color to the header. For assistance with adding a background color, please contact the UpMail Support Team, who will be happy to help set this up.
Custom Tables
Incorporating custom tables into your emails allows you to include additional brand elements. With a variety of customization options, such as adding background colors and changing fonts, you can further enhance your proposals and emails and reinforce your brand identity.
Fonts
You can update the fonts in your top banner links, bottom banner, and body of your email to match your brand's font or color. While custom fonts can't be implemented due to email best practices, you can use one of the standard fonts available to add brand accents throughout your email. Please note that font settings won't carry over across your account, so you'll need to configure them for each text snippet individually.
Custom Images
If you have access to a design team, creating custom images that match the sizes used in your UpMail email templates can significantly enhance your brand's presence. These images can feature a call-to-action with a link to a webpage or document, or they can simply serve as compelling brand elements.
> Click here to view the standard image sizes within UpMail.
By leveraging these customization options—such as updating fonts, incorporating brand colors, adding custom tables, and using tailored images—you can create more impactful and visually cohesive email templates. These enhancements not only reinforce your brand identity but also improve engagement with your audience. Embrace these opportunities to make your emails stand out and reflect the true essence of your brand, ensuring every communication is as effective and professional as possible.