The Corporate Template Gallery is an invaluable tool for organizations with multiple hotels to ensure consistent messaging across all properties. This article outlines best practices for utilizing the Corporate Template feature effectively, along with use cases to illustrate its advantages.
Effectively Utilizing the Corporate Template Gallery
- Designate a Team: Assign a corporate team responsible for creating and maintaining templates. This ensures that all templates meet branding guidelines and maintain a professional quality.
- Standardize Brand Messaging: While the branding of the individual property will be applied to the template, ensure the brand message and tones are conveyed through copy and supporting images.
- Update Regularly: Regularly update the templates in the Corporate Template Gallery to reflect new promotions, seasonal campaigns, and corporate announcements.
- Communicate Changes: Notify individual properties when new templates are added or existing ones are updated to ensure they are aware of the latest materials.
- Collect Feedback: Gather feedback from individual properties on template usability and effectiveness. Use this input to refine and improve templates.
- Iterate and Improve: Regularly review template performance and make necessary adjustments based on feedback and performance metrics.
- Provide Training: Offer training sessions for property staff on how to access and use the Corporate Template Gallery. Ensure they understand the importance of maintaining brand consistency.
- Track Utilization: Monitor which templates are being used most frequently and which ones are underutilized. This data can help you understand what works best and where improvements are needed.
- Analyze Performance: Evaluate the performance of emails sent using corporate templates. Metrics such as open rates, click-through rates, and conversion rates can provide insights into the effectiveness of your templates.
Use Cases for the Corporate Template Gallery
The Corporate Template Gallery serves two main purposes, which can be further divided into various other scenarios.
- Starter Templates: During the initial setup of your UpMail accounts, Corporate Templates can function as base templates for all individual properties to utilize. As new properties adopt UpMail, these templates can be easily distributed to ensure consistency. Examples of these templates may include:
- General Inquiries
- Event Space & Rooms Proposal
- Event Space Only Proposal
- Rooms Only Proposal
- Wedding Proposal
- Contract Delivery
- Sales Initiatives: UpMail’s Corporate Templates are perfect for executing unified sales initiatives and strategies across all your properties. Examples of these templates may include:
- Seasonal or Quarterly Promotions
- Loyalty Program Incentives
- Tradeshow Invitations and/or Follow-ups
- New Property or Brand Announcements
- Special Event Invitations
- Customer Appreciation Offers
- Partner Promotions
The Corporate Template Gallery plays a pivotal role in maintaining consistency, enhancing efficiency, and ensuring top-notch communication across all properties. By adopting best practices and harnessing the feature for a range of use cases, hotel groups can elevate their brand identity, streamline their sales processes and amplify their sales initiatives.
> Click here to learn more about creating templates for the Corporate Template Gallery
> Click here to learn more about using templates from the Corporate Template Gallery
If you do not have this feature enabled and are interested in learning more, please email us at hello@upmailsolutions.com