A well-curated list of prospects and tailored prospecting emails can significantly boost your sales efforts. Here's how to effectively create your prospect list and the types of email templates to create for every prospecting scenario.
BUILDING YOUR PROSPECTING LIST
The first step in prospecting is to create a list of contacts to reach out to by identifying your target market, gathering data from reliable sources, and qualifying your results to ensure they align with your hotel's offerings.
1. Identify Your Target Market
- Segment by Industry: Determine which industries are most likely to need your hotel’s services. Common segments include corporate travelers, event planners, travel agencies, and tour operators.
- Geographic Targeting: Focus on prospects within a certain radius of your location, or target companies in regions that frequently send travelers to your area.
2. Gather Data from Multiple Sources
- Existing Customers: Review your database of past clients and past inquiries. These are valuable contacts who are already familiar with your hotel.
- Industry Databases: Use industry-specific tools such as Knowland to identify potential clients through comprehensive data and analytics.
- Trade Shows and Events: Collect contact information from attendees and exhibitors at relevant trade shows and industry events.
- Partner Referrals: Leverage relationships with local businesses, travel agencies, and tourism boards to get referrals.
3. Qualify Your Leads
- Fit Analysis: Assess each prospect to ensure they fit your ideal customer profile. Consider factors like the size of the company, their travel and/or event needs, and their budget.
- Engagement Level: Evaluate their engagement with your hotel—have they visited your website, engaged on social media, or attended any of your events?
PROSPECTING EMAIL TEMPLATE TYPES
In order to save yourself time, create a variety of prospecting email templates within your UpMail account to address each scenario. When creating email templates, our Template Gallery is a great place to start to generate ideas on content and layouts.
Introduction Email
To introduce your hotel and establish initial contact with the prospect.
- Personalized greeting
- Brief introduction of your hotel and its unique features
- Clear value proposition tailored to the prospect’s needs
- Invitation to connect or learn more
Follow-Up Email
If the initial introduction email didn’t gauge interest, to follow up on the initial contact and provide additional information or a new angle of value.
- Reference to the previous email or interaction
- Additional details or benefits
- A specific call-to-action (e.g., schedule a meeting, take a virtual tour)Co
Event Invitation Email
To invite prospects to an event hosted by your hotel, such as a tour, open house, or networking event.
- Personal invitation to the event
- Details of the event (date, time, location)
- Benefits of attending
Value Proposition Email
To highlight specific benefits and features of your hotel that align with the prospect’s needs or to highlight a promotion/special offer.
- Focused on one or two key benefits
- Real-life examples or case studies
- Call-to-action to engage further
By following these guidelines for creating a prospect list and crafting targeted prospecting emails, you can effectively engage potential clients and drive more business to your hotel. Tailoring your approach to the specific needs and preferences of your prospects will enhance your chances of success.