Semi-automated follow-ups are very convenient to follow-up with just 2 clicks. Because you will not sign a deal just after one email!
You can set-up a specific follow-up message for each template.
1- Acces a template through "Account management" mode by clicking on the cogwheel:
2- Under the templates's name, Select the "Follow-up" tab:
3- On the next page, click on the link "Create it now":
4- You will land on a page to set-up the follow-up email. If you are not comfortable with HTML code don't freak out! Just tick the "Auto inline styles" box and click on create at the bottom.
4- This will create a default follow-up message. You can create your owns by clicking on "Create" on the right side menu and write the message(s) you want.